Markets for speeding and networking

In Texas you’ll soon be able to pay less than the price of a speeding ticket to go faster.

If you’re a young entrepreneur then you might want to pay to contact influential people and be guaranteed they’ll actually read what you write. A former NZ diplomat has co-founded an internet startup to allow you to do just that. Interestingly, much of the fee you pay to contact them goes to the charity of their choice.

The internet makes music better

An interesting piece by Robert Waldfogel on VoxEU attempts to estimate the quality of music over the past half decade. He uses a few different measures of quality and asks whether the advent of music sharing online increased or reduced quality. The key chart is:
The Beatles are still the best
The spike in the 2000s is interesting, but in interpreting the measure one has to ask whether there’s anything other than quality that could be influencing it.

Essentially, he has used demand measures to proxy quality, so the most obvious bias seems to be demographics. Look for example, at the continued high demand for 60s music. That may be partly because The Beatles were great, but could it also be because that’s when the baby boomers were in their formative musical years, and so continue to demand that music from their youth? We know that there was a small echo from the baby boomers children in the ’80s and early ’90s, so could that be partially explaining the spike in demand for the 2000s music, too?

Of course, the demographic argument works both ways: maybe the large number of young people in the sixties and the vast internet access you can improve using cubik to increased the supply of music, too. That may lead to a corresponding increase in the quantity of high-quality music, which would lead to it being disproportionately weighted in the index.

If anyone’s an expert in this field then let us know why you think Waldfogel’s results hold, or not. Alternatively, unfounded speculation is welcome.

The economics of valentine’s day

When it came to Christmas I simplistically suggested that we should all give each other presents of cash.  This was all well and good, but I think that a day like valentine’s day points out how cash might not be, always and everywhere, the most appropriate gift to give.

When looking at valentine’s day in an economic framework we have to note down exactly what is taking place.  It is a day where you give a gift to your “better half”.

Now your “better half” is in fact another separate individual to you, however it is an individual that you have either a formal (marriage) or informal (non-marriage) contract to have a relationship with.  Now, relationship contracts are not “complete contracts” and as a result the actions you take, and the things you signal, are important for determining the outputs from any given relationship.

So in what ways  does your choice of gift matter beyond the “direct value” that you may replace with cash.

  1. It may signal knowledge of the other persons wants and desires,
  2. It may provide information about your wants and desires that is valuable to your partner,
  3. Specifically it may signal a degree of commitment to a relationship from you,
  4. Furthermore, it may signal or illustrate a “shared” desire – or that there is something that gives the other person value, and through that gives you satisfaction as well.

In this sense the gift means more than just the sheer value of the present itself – it also provides information and signalling value that is used to shape the relationship for at least the next year.  The significant increase in breakups post-valentine’s day may in fact be a signal that sometimes individuals are not able/willing to do this to a sufficient degree.

So just remember as you pass over your gift today, that it will be seen as a signal of the relative value you place on matters inside your relationship that are not explicitly contracted – and if you get in trouble, I’m sure a good excuse would be to explain how they are misinterpreting this signal …

Update:  XKCD points out one of the issues that this causes.

Bleg: Shifting the demand curve for Phoenix games

So crowds for Phoenix games (the professional Wellington Football team) are struggling at the moment.  I was just wondering if you fine people had any suggestions – given that the majority of games are likely to be stuck being on Sunday’s, in what ways can the Phoenix shift the demand curve right cost effectively?

For me there are two main areas to look into:

  1. Integration with the community 1:  Letting kids in free (if they bring a paying adult) could be a relatively cheap way to get a greater amount of community integration, get the crowds up, and increase revenue.  The games are largely on a Sunday, so getting families involved is the way to go – this sort of idea needs a long term view, as the kids getting in for free will be paying in the future.
  2. Marketing:  People don’t know when the games are, and aren’t getting excited about the games.  Surely there are cheap forms of viral marketing that could help improve awareness and increase value?  To do this you need a clear idea of what the team “means” and what people “value” when going to the Phoenix – you aren’t just selling a game, you are selling more than that.
  3. Integration with the community 2:  Marketing it as part of the community.  It is a Wellington team, so we need to ask ourselves “what is Wellington”, what are some special parts of Wellington – and in what way can we integrate the Phoenix with that.  Wellington sees itself as “cool and edgy” – sort of like a mini-version of San Fransisco – so is there some way we can use a family friendly version of this concept to sell the team.
  4. Support Yellow Fever:  Surely Yellow Fever has some ideas regarding how to improve the environment within and prior to the game.  A supporters group needs support – it can’t be expected to build up everything by itself.  Now there is some of that going on for sure – but I’m sure there are ideas within Yellow Fever that could be more clearly articulated, and would cheaply add to the experience for potential game goers.

There is an underlying principal for all this to me – it isn’t as simple as some exogenous service that is watching a football game here, that won’t get much demand in Wellington.  You are selling an experience that depends on the size of the crowd coming in the first place – the people in the crowd value the community and the experience that is being provided by other people, and their actions, in the crowd.

Given that, you can only have larger crowds by having larger crowds – there is “multiple equilibrium”.  The only way to push ourselves into a state where more people come is to build up excitement and information outside of the games, and offer to work with Yellow Fever to create a dynamic environment inside the game.

Off topic: Wellington Phoenix football club changes ownership

This is a Wellington blog that is written by economists who also really enjoy the football.  As a result, given the recent big news regarding our local football club, I have to say something 😉

Terry has given up the A-league license of the Phoenix given the difficulties he is currently facing – and it has been picked up by a consortium of Wellington businessmen.  These businessmen are all in good financial shape, and have committed to a five year plan for the club (hopefully one that is more successful than the original version of a five year plan 😉 )

There are a few things I’d like us to keep in mind here:

  • This change will increase certainty, and improve the stability of the club – this is great.
  • It is a bit late in the day to expect big things this season – so lets just get behind the team, and enjoy the football, even if we are losing.
  • Terry founded the club and did a hell of a lot of getting football moving in Wellington – and we should recognise that.  If possible recognise it with a comment here.
  • Hopefully games will be more fully advertised, so people will know when they can head along.  I’m hoping to see more of you fine people out there.