The economics of entertainment books
In Australasia we have this thing called an entertainment book (the Wellington example is here). The book costs $55 dollars and you get also sorts of deals on restaurants, hotels, and other entertainment options in the local area.
Even when I was a student this book paid for itself by making my Burger King cheaper and saving me money when I took my girlfriend out for a date. As a result, I am confident that there are a large number of consumers who will be happy to use this sort of book and I will abstract from the (interesting) issue of consumer demand.
In fact, if you are interested in a Wellington entertainment book, contact me at matt@infometrics.co.nz – my hockey club is selling them in order to raise funds 😉
Instead I am going to look at some of the reasons why the firms in the book are willing to be in the book.